Located in the heart of downtown Johnson City, TN - Blue Willow Bridal has been dedicated to curating a stunning collection of bridal attire to reflect the elegance, free spirit, & individuality of our brides since 2019. We believe that finding your dream gown should be a joyful, personalized, & no-pressure experience!
Our Senior Stylists, Hannah & Sarah, have 10+ years of experience and are here to guide you through our collection with the knowledge, patience, and care you need to pick the dress of your dreams! We take the time to listen to your preferences, understand your style, and honor your vision for your wedding day.
Schedule your personal, stress-free consultation today and let our expert team help you discover the gown that illuminates you and your unique style!
Owner and Founder
Hannah has been in the bridal business for over 10 years now. Living her passion Hannah hopes to always provide a relaxed and welcoming environment for every bride that comes through our doors! She also took her love for all things fabric and opened her very own clothing boutique as well. You can always find her at either of her shops Blue Willow Bridal or Hunter Bleu + Mercantile.
"Our light"
Sarah is our store manager here at Blue Willow. Being in the bridal business now for 10 years she is the best of the best if we do say so ourselves! Sarah has the gift of making everyone around her feel like they have known her forever. Feel relaxed knowing you can fit right in here at Blue Willow Bridal with friendly and supportive service.