Blue Willow Bridal is located in the heart of downtown Johnson City, Tennessee. Our boutique is committed to providing exceptional customer service with carefully and individually picked gowns to ensure quality and diversity for our brides. We also provide a wide selection of bridesmaids and men’s attire to ensure your bridal party is perfectly dressed for the perfect day. Schedule an individual appointment today for a relaxing and private consultation! We are excited to help every bride find the gown of their dreams!
My name is Hannah Dederick, owner and founder of Blue Willow Bridal. Blue Willow Bridal was established in December 2019, the product of a lifelong dream to open my own business. My passion for bridal wear began in 2014 when I started working as a bridal consultant at a boutique in my hometown of Elgin, South Carolina. There, I worked alongside the best boss I’ve ever had, and for the first time I not only enjoyed what I was doing, but was thrilled to go into work every day. Shortly thereafter I became manager of the shop, growing my knowledge beyond dresses into business operation. A short few years later, I felt confident to make the leap from Elgin to Johnson City to open my own store and call the city home. I learned early in my career that customer service is the most valuable quality a business can have, and I strive to give every bride the perfect experience she deserves.